The story of Acqua di Parma

1st December 2008

Acqua di Parma is one of those iconic products that never ages. Its distinctive packaging and timeless fragrance have been the hallmarks of understated elegance for almost a century. The story of this classic cologne begins in a small perfume factory in the northern Italian city of Parma, once home to the dazzling court of the Gonzaga dynasty, Marie Louise of Austria and Giuseppe Verdi, and raised to literary fame by the French author Stendhal.